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By Gillian West, Social media manager

April 14, 2015 | 2 min read

Relationship site has taken a pop at inferior dating websites with another 'Brains behind the butterflies' advert taking a humorous look at how online daters are matched.

Created by Albion, the first TV spot in the 2015 series will feature an online date with a giant hairdryer, compatible due to a shared interest in fashion, and will run alongside last year’s ‘Camel’ advert.

“We’re thrilled to launch this latest iteration of our ‘Brains behind the butterflies’ creative, which will be amplified through entertaining content on our own advice blog and social channels,” remarked marketing director, Romain Bertrand.

The creative aims to reinforce as the secure, sophisticated and longer term approach to online dating.

Susie Macarthur, managing partner at Albion, added that the agency was “extremely pleased” to further its partnership with the site and to “further strengthen its position in the cluttered dating market place.”

The adverts form part of Albion’s brief to promote how produces ‘better matches’ over ‘scroll and click’ competitors.

EHarmony Albion

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