Advertising

AOL launches unified programmatic platform, One

By Nesh Pillay | Reporter

April 14, 2015 | 3 min read

AOL has launched One, a holistic platform that allows marketers to attain campaign goals across all mediums in one, simple place.

While it was just released, the programmatic platform has been in slow, unofficial development for years.

When Tim Armstrong first took the role of chief, he set out to create new strategy based on media and tech. Thus, over the years, AOL began acquiring a variety of assets including advertising.com, Adap.tv, and Convertro.

One is the combination of the abilities AOL gained in these acquisitions which aims to help marketers use data more effectively.

“AOL’s mission has at its heart the ‘simplification’ of the digital space by unleashing the world’s best builders of culture and code and today’s launch of One furthers that mission significantly,” said Armstrong.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

So far, the full version of One is only available in North America, though individuals modules of the program are available globally.

Sign up to The Drum's Daily US newsletter to keep up with the latest in American marketing and media.

Advertising

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +