AOL launches unified programmatic platform, One
AOL has launched One, a holistic platform that allows marketers to attain campaign goals across all mediums in one, simple place.
While it was just released, the programmatic platform has been in slow, unofficial development for years.
When Tim Armstrong first took the role of chief, he set out to create new strategy based on media and tech. Thus, over the years, AOL began acquiring a variety of assets including advertising.com, Adap.tv, and Convertro.
One is the combination of the abilities AOL gained in these acquisitions which aims to help marketers use data more effectively.
“AOL’s mission has at its heart the ‘simplification’ of the digital space by unleashing the world’s best builders of culture and code and today’s launch of One furthers that mission significantly,” said Armstrong.
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So far, the full version of One is only available in North America, though individuals modules of the program are available globally.
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