Triumph goes animated for 'Find the One' campaign push

Triumph has turned to animation for its ‘Find the One’ campaign featuring model Hannah Ferguson.

Running from today (Monday 13 April) across the UK, Germany and Italy, ‘Find the One’ brings to life the experience of finding the perfect fitting bra.

“It is really important for us to find new ways of bringing to life the bra finding journey so that we continue to inspire customers to go for a bra fitting,” explained Eszter Szijarto, head of brand marketing at Triumph.

“By transforming our model, Hannah, into a cartoon we are treading new ground and by doing so, we aim to create a compelling visual experience that captures the magical feeling of finding the right bra that transforms your life.”

The animation follows Hannah and her two friends on a journey to find ‘The One’, with Tobias Fueter and Yves Bollag of stores AG behind the creation of the animation and its characters.

To celebrate the release of the short film Triumph is running a global ‘Animate Me’ competition with the winners set to receive an illustration of themselves in the style of the ‘Find the One’ animated film. To be in with the chance of winning, customers need to answer a question related to ‘The One’ and submit their answers via Triumph’s Facebook page, on Twitter using the hashtag #animateme or via the brand’s dedicated hub.

The competition runs from Wednesday 22 April to Wednesday 13 May, with the winners announced on 15 May.