Sprint to offer at-home services with Direct 2 U program
Sprint Mobile is now offering at-home or office services to deliver and set-up mobile phones for its customers.
The Direct 2 U program will eventually have up to 5,000 cars and employees which will roam the country and provide services to customers who request them via text.
"With our new Sprint Direct 2 You fleet of cars, it's as if we are adding 5,000 additional stores," Sprint chief Marcelo Claure said in a statement. "However, these mobile stores will be continuously on the move based on customer demand."
For now, the program will only provide services to existing customers who are eligible for upgrades.
A representative for the brand's marketing agency, Deutsch, told The Drum that while the agency works on all of Sprint's campaigns, including this one, it has yet to create any spots for Direct 2 U.