Green & Black’s Organic invests £2m in first TV ad push
Green & Black’s Organic is coming to TV screens for the first time in a £2m nationwide push to promote its new range of chocolate bars,Thins.
It marks the brand's biggest campaign to date, spanning TV, print and out of home advertising.
For the Mother London-created ad, the chocolate brand has tied with Channel 4 and celebrity foodies Michel Roux Jr, Emilia Fox, Tom Kitchin and Jasmine and Melissa Hemsley as Green & Black's looks to highlight its food credentials.
Content for the collaboration is being produced by Cactus TV, while Drum and PHD oversaw the media partnership.
Green & Black’s Organic marketing manager, Katie Eckford said: “Many of us feel a real emotional connection with food and spend a lot of time thinking about it, especially chocolate. Yet research has also told us that food lovers appreciate the colour of food as it heightens the eating experience.
"Often seeing is believing and you can tell how good something will taste just by its colour. Green & Black’s is a brand full of colour, everything from the name, which envelopes our sustainable ethics, to the premium quality taste and the 16 different flavours."
The Taste & Colour campaign will also see the brand embark on a nationwide tour with a branded van introducing and sharing Green & Black’s Organic at foodie hotspots across the UK.
The first destination will see the brand return to its roots in Notting Hill, with a consumer launch event at Portobello Road market planned for 23- 25 April.
A year-long social, PR and event sponsorship calendar will support the campaign.