Adidas sues Marc Jacobs for ripping off three-stripe design

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By Natalie Mortimer | N/A

April 13, 2015 | 2 min read

Adidas has launched a lawsuit against Marc Jacobs for “intentionally and maliciously” copying the sportswear brand’s three-stripe design after the fashion company used four stripes on some if its designs.

In the lawsuit filed in the US last week, Adidas said Marc Jacobs' had designed the clothing in “blatant disregard” of Adidas’ rights, and that they bear a “confusingly similar imitation” of the sportswear giant’s three-stripe mark.

Adidas added that it has spent millions of dollars promoting the trademark, to the point where it is instantly recognisable worldwide. It gave the example of a March 2011 campaign in the US featuring singer Katy Perry, rapper B.o.B and Chicago Bulls athlete Derrick Rose, which the company said “highlights [Adidas’s] imprint on the worlds of sports, music and fashion,” and “shows the breadth and depth of the Adidas brand.”

The sportswear giant is seeking damages as well as a ban on Marc Jacobs producing the swearshirts that bear the design in question.

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