Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Finished
16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

FEATURING
Gordon Young
Editor-in-chief at The Drum

The Drum's Digital Dungeon at Advertising Week Europe: Kevin Brown, Mat Braddy & Jerry Daykin share their marketing dislikes

The Drum's Digital Dungeon - where three marketers debate their pet digital marketing hates to have them banished from the pages of the magazine and website forever - recently took place on a London double decker bus during Advertising Week Europe.

Featuring on the panel was Kevin Brown, managing director of Making Productions at Brothers and Sisters, Jerry Daykin, global digital director at Carat and Dentsu Aegis Network and Mat Braddy, brand board adviser for Just Eat who each argued their pet marketing hates from social media, programmatic and wearables, for the audience to chose who was most convincing.

Hosted by The Drum's editor, Stephen Lepitak, The Drum's Digital Dungeon is a regular panel event which takes place at many of the publications conferences and events, the next being during Media Slap at the end of April.

The audio from the panel can be heard below.

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