Russian president Vladimir Putin is set to throw his weight behind a Russian fast food chain to stand against the market dominance of chains such as McDonald’s.
In response to rising tensions between the US and Russia, Putin has tasked prime minister Arkady Dvorkovich to “examine and support” ways to reduce the nation’s reliance on imported western brands, according to CNN.
Russian media is reporting that Dvorkovich has secured a state-backed loan to acquire 70 per cent of the 1bn ruble investment required to kick start the franchise.
The project, which is called ‘Let's eat at home!’ could be a sign of darker times for US brands in the regime as Russia’s palette looks set to shift to home-produced goods.
To be established in the first wave of chain development is 41 restaurants and 91 food stands. Furthermore, a full third of the menu will feature Russia speciality meals.
This comes after Russia food authorities shuttered four McDonald’s outlets last August amid sanitation concerns when the Ukrainian conflict was at its height.