Edinburgh Lego Police Scotland

Edinburgh police force builds social media engagement with Lego anti-burglar scenes

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By John McCarthy, Opinion editor

April 10, 2015 | 4 min read

Edinburgh West Police have launched a social media campaign to inform web users how to avoid being burgled by building visual and educational scenes using Lego.

The social media campaign was focused on raising awareness among Twitter users of how to be best protected against robbers.

Each tweet was also accompanied by a Scot’s style poem.

A Police Scotland spokesman told Edinburgh Evening News that Lego is “universally recognisable” icon with which the public has a strong bond.

He added: “Social media is an important tool for communicating with the public and allows us to provide vital information on crime prevention and advice on keeping safe.”

The campaign is part of the social activation of Operation RAC, a push to reduce burglaries in Edinburgh.

Edinburgh Lego Police Scotland

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Lego

Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company's flagship...

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