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Brand Vine Chart: Size enters with Adidas Originals Supercolor event recap

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Size entered the chart in third place this week and clocked up a loop percentage increase of 20 per cent.

The retailer's success was down to a vibrant video recapping Adidas' Supercolor event, which seen the sporting giant launch a new range of clothing and footwear designed to celebrate equality through diversity.

Taking the second spot was Sony, as the brand's Xperia GB channel demonstrated the abilities of its equipment with an endearing Vine of a tripod 'family'.

And River Island came out on top thanks to a six-second clip which gave fans a look at the fashion store's latest summer collection, bringing its total loop count up to 7,630.

Dominos, Amazon and Adobe also made it into the chart this week.

Vine Chart

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