Ad of the Day: Transport Accident Commission - Strings
Our friends at AMV BBDO sent over this arresting Australian advert from Clemenger BBDO Melbourne.
Created on behalf of the Transport Accident Commission (TAC) ‘Strings’ shows how much parents’ driving behaviour influences their children from an early age.
The minimalist spot sees a son mimic the moves of his father – road rage, using his mobile phone, etc. – thanks to puppeteers’ wires.
Agency: Clemenger BBDO Melbourne
Senior Art Director: Luke Thompson
Senior Copywriter: Jim Robbins
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Stephen de Wolf
Print Producer: Sharon Adams
Executive Producer – TV: Sonia Von Bibra
Senior Agency Producer – TV: Karolina Bozajkovska
Retoucher: Steve Pratt
Planner: Matt Pearce
Managing Partner: Lee Simpson
Group Account Director: Naomi Gorringe
Senior Account Manager: Naomi Gorringe
Account Executive: Patrick Nally
Director (Repped by Blink): Tomas Mankovsky
Producer: Camilla Dehnert
Designer: Lucinda Thompson
DOP/Cinematographer: Geoffrey Simpson
Editor (Method): Elodie Fouqueau
Flame Artist (Glassworks): Duncan Horn
Music Composer/Arranger: Duncan Horn
Photographer (Match Photography): Stephen Boniface
Post Production Company: Method Studio/Glassworks
Production Company: Finch / Blink (Co Production)
Paul Le Coutier: Sound Designer/Engineer
Sound House: Flagstaff
Special/Visual Effects: Glassworks