Zynga Founder Mark Pincus has returned to work for the firm he created on a salary of just $1 as he seeks to rekindle the ailing Farmville maker’s fortunes.
Pincus will replace existing chief executive Don Mattrick, who leaves with immediate effect, with the stated aim of ‘accelerating innovation’.
Pincus said: “Now that we are a mobile first company, it's time to renew our focus on our founding mission to connect the world through games and our vision to make play and social games a mass market activity.
“I am returning to the company that I love in order to accelerate innovation in the most popular categories like Action Strategy and strengthen our focus on our core areas like Invest and Express. I look forward to partnering with our leaders to intensify our focus on social experiences for the millions of consumers who play our games."
Despite the runaway success of its signature title Zynga has struggled to replicate the model since, leading investors to fret that the firm is a one hit winder.