Online betting platform Unibet has launched an integrated campaign to showcase its live event streaming alongside its bookmaker credentials.
The Frozen Moments campaign, created by Albion, centres on a TV spot that features sportsman in real scenarios, which have been slowed down to pin-point the moment when the game could swing either way.
The idea is to illustate the offering of 90,000 in-play markets, which lets users place bets during a game and the live-streaming of over 30,000 events on the Unibet site.
Jason Goodman, chief executive of Albion, said the ad aims to dramatise the pressure of live betting.
"To use a sporting analogy, it’s rather like muscle memory. In the same way you train to play a game, the intelligent bettor watches thousands of hours of live sport, studies the form and the stats, so that when it comes to betting live they can react to the market and exercise that edge."
The television campaign will be supported by digital online ads and media partnerships around the IPL cricket and US Masters golf tournament.