Gillette and Stark Industries, the fictional company owned by Marvel superhero Iron Man, have entered a partnership which claims to bring inventor Tony Stark’s engineering ingenuity to shaving.
Rebranding its global headquarters in Boston today (9 April) as 'Gillette – Stark Industries', the company unveiled a series of concept razors, each inspired by Marvel heroes ahead of the launch of the Avengers 2 this summer.
Building on the company’s Fusion ProGlide with FlexBall Technology, the event saw Stark Industries take control of Gillette’s R&D department to produce prototype razors modelled after Iron Man, The Hulk, Captain America, and Thor.
A man portraying Abe Zimmer, a Stark Industries scientist from the Iron Man comics, unveiled the razors. He said: “Gillette has developed one of the best shaving technologies around, but we wanted to see how Avengers-inspired technology would work in a razor.”
The four prototypes are:
Iron Man’s Repulsor 1
Features Arc Reactor technology that generates a perpetual energy supply to obliterate face hairs with Uni-beam pulse bolts.
The Hulk’s Gillette XL Gamma
Comes with stress-triggered sensors and an unstable molecular structure can increase up to 700 per cent in razor mass and brute shaving force.
Captain America’s Gillette Ultra Strike
Has a rare Vibranium-coated shield cartridge that shoots out from the handle to cut targeted hairs.
Thor’s Gillette Thunder
Scorches hairs to the follicle with micro-lightning and an honor based gyro-gravity field to make it borrow-proof.
The whole collection
Stew Taub, director of shave care R&D at Gillette, said: “Certainly, Stark Industries has access to technology much different than Gillette has developed over our 110 years in the grooming business.
“We are excited to see what happens in testing as the Avengers-inspired technology is incorporated into the razors.”
The launch event, which was live streamed from Gillette HQ, also featured a special guest appearance from Marvel co-founder Stan Lee, who said: “The things I’ll do for a free razor, can I go home now?”