U.S. Bank names Carmichael Lynch as creative agency of record
U.S. Bank has appointed Minneapolis-based Carmichael Lynch as its agency of record after an extensive review.
The full-service agency will be responsible for creative, digital, social media, and production elements for the company’s advertising and marketing communications.
Kate Quinn, executive vice president, strategy and corporate Affairs at U.S. Bank, said: "We are excited to partner with Carmichael Lynch to bring our forward-looking, customer-centric vision to life in a way that highlights the strength and stability of U.S. Bank.”
Mike Lescarbeau, CEO of Carmichael Lynch, said: "U.S. Bank is that rare client who knows exactly what they stand for, and has a clear, compelling vision that sets them apart. Our job is to tell the world how the 67,000 people of U.S. Bank are helping customers of all sizes improve their financial futures by selecting the right banking partner."
U.S. Bank is the fifth-largest commercial bank in the US and operates more than 3,000 banking offices in 25 states.
Carmichael Lynch is owned by Interpublic Group (IPG). Its clients include Subaru and Jack Link’s.
Update: Carmichael Lynch's first campaign for the bank will roll out later this year. U.S. Bank's previous agency of record was Butler Shine Stern & Partners.