Carling has appointed BrandOpus to work on the lager brand’s “next phase of development”.
Owned by Molson Coors, the appointment follows a pitch process to find the right strategic branding agency partner for Carling.
“We are delighted to welcome BrandOpus as a partner to Molson Coors, they are an agency uniquely placed to support Carling’s development as a brand into the future,” commented Jim Shearer, brand director at Carling.
Nir Wegrzyn, chief executive officer at BrandOpus, said the agency was “delighted and excited” to be working with “one of the country’s most cherished brands.”
Current BrandIOpus clients include LVMH, McCain and Twinings.