Hyundai sponsors launch of The Economist Group’s first-ever Chinese-English bilingual app
The Economist Group, sponsored by Hyundai, has released The Economist Global Business Review, an app that provides analysis on global finance, business and tech trends in both Chinese and English.
The aim is to reach business leaders in Asian hubs like Taiwan, Hong Kong, Malaysia, and Singapore.
“Chinese was a natural first language for us to choose when launching this new bilingual product, given the increasing global reach of China’s companies and its diaspora,” said Tom Standage, The Economist’s deputy editor. “For many years we wrote off the idea of foreign-language editions as too expensive and impractical. However, the rise of digital technology changes the game. We can now deliver content quickly and without the cost constraints of print publishing.”
The app will be available for free this month and next, courtesy of Hyundai’s sponsorship.
“We are glad to sponsor the launch of this new bilingual app from The Economist Group,” said Hyundai chief media officer, Wonhong Cho, “and hope the app inspires new thinking and new possibilities within the Chinese business communities worldwide.”
The app is available in the Apple App Store, Google Play, and many android app retailers.