Tim O’Sullivan has been appointed as managing director, North America for Y&R’s global retail and shopper marketing network Labstore.
In this role, he will oversee shopper marketing throughout the region for Labstore as well as U.S. Hispanic marketing agency Bravo, which is based in Miami and also part of Y&R.
Previously, he served as VP, managing director CPG & shopper marketing at Bravo.
At the beginning of his career, O’Sullivan spent 20 years at P&G where he helped launch dozens of new brands and products across the US and Latin America. He helped make Latin America the fastest-growing region for Pringles.
Jon Bird, global managing director of Labstore, said: “Tim has an incredible background – a wealth of CPG experience from his years at P&G and an acute understanding of the shopper journey in both the general and U.S. Hispanic markets.”
O’Sullivan will report to Bird and will continue to report to Eric Hoyt, president and CEO of Bravo. He will split his time between New York and Miami.