UK Top Shazamed Ads: Boohoo.com takes top spot with ‘King’ by Years & Years
Boohoo.com has entered The Drum’s Shazam chart in first place this week with Years & Years’ track ‘King’.
The British indie dance trio’s song provides the score for the fashion retailer’s #WeAreUs campaign which centres around modern fashion ambassadors – from stylist Sarah Tankel Ellis to Years & Years themselves.
Fellow clothing shop Missguided enters at number seven with Seattle band Odesza’s ‘Say My Name’.
And Argos sneaks into ninth place with ‘Tiger Toy’ by Electrocute and Lady Tiagra.
The collaboration is the soundtrack to the retailer’s new ‘Balloons’ TV ad which was created by Mindshare and CHI & Partners.
The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.