Boohoo.com has entered The Drum’s Shazam chart in first place this week with Years & Years’ track ‘King’.
The British indie dance trio’s song provides the score for the fashion retailer’s #WeAreUs campaign which centres around modern fashion ambassadors – from stylist Sarah Tankel Ellis to Years & Years themselves.
Fellow clothing shop Missguided enters at number seven with Seattle band Odesza’s ‘Say My Name’.
And Argos sneaks into ninth place with ‘Tiger Toy’ by Electrocute and Lady Tiagra.
The collaboration is the soundtrack to the retailer’s new ‘Balloons’ TV ad which was created by Mindshare and CHI & Partners.
The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.
Artist: Years & Years
Campaign: We Are Stylists
Artist: Tom Odell
Brand: The Open University
Campaign: Life-changing Learning
Agency: Abbott Mead Vickers Bbdo & Mediacom
Come Get It Bae
Artist: Pharrell Williams
Campaign: Summer 2015
Agency: Rainey Kelly Campbell Roalfe/y&r & Mindshare
Strawberry Letter 23
Campaign: Spring Fashion 2015 Featuring Daria
Agency: Um London & Tag Worldwide
I Can't Wait
Artist: Nu Shooz
Campaign: Cheer Up Your Garden
Agency: 18 Feet & Rising & Mediacom
Follow That Dream
Artist: Elvis Presley
Say My Name
Campaign: Hello Good Vibes Ss15
Agency: Mediacom & The Gate Films
Tiger Toy (feat. The Lady Tigra)
Agency: Mindshare & Chi & Partners Ltd
Fast Cars (feat. Sophia Khoury)
Artist: Jupiter Snakes
Brand: HTC One M9
Campaign: One Life
Agency: M2m & Sapientnitro
Artist: Clean Bandit
Campaign: Lumia - Cortana
Agency: M:united & Carat