UK Top Shazamed Ads: Boohoo.com takes top spot with ‘King’ by Years & Years

Boohoo.com has entered The Drum’s Shazam chart in first place this week with Years & Years’ track ‘King’.

The British indie dance trio’s song provides the score for the fashion retailer’s #WeAreUs campaign which centres around modern fashion ambassadors – from stylist Sarah Tankel Ellis to Years & Years themselves.

Fellow clothing shop Missguided enters at number seven with Seattle band Odesza’s ‘Say My Name’.

And Argos sneaks into ninth place with ‘Tiger Toy’ by Electrocute and Lady Tiagra.

The collaboration is the soundtrack to the retailer’s new ‘Balloons’ TV ad which was created by Mindshare and CHI & Partners.

The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.

Shazam Chart

1
King
Artist: Years & Years
Brand: Boohoo
Campaign: We Are Stylists
Agency: Hatch
2
Can't Pretend
Artist: Tom Odell
Brand: The Open University
Campaign: Life-changing Learning
Agency: Abbott Mead Vickers Bbdo & Mediacom
3
Come Get It Bae
Artist: Pharrell Williams
Brand: M&S
Campaign: Summer 2015
Agency: Rainey Kelly Campbell Roalfe/y&r & Mindshare
4
Strawberry Letter 23
Artist: Yuna
Brand: H&M
Campaign: Spring Fashion 2015 Featuring Daria
Agency: Um London & Tag Worldwide
5
I Can't Wait
Artist: Nu Shooz
Brand: Cuprinol
Campaign: Cheer Up Your Garden
Agency: 18 Feet & Rising & Mediacom
6
Follow That Dream
Artist: Elvis Presley
Brand: Sainsbury's
Campaign: Easter
Agency: Phd
7
Say My Name
Artist: Odesza
Brand: Missguided
Campaign: Hello Good Vibes Ss15
Agency: Mediacom & The Gate Films
8
Tiger Toy (feat. The Lady Tigra)
Artist: Electrocute
Brand: Argos
Campaign: Balloons
Agency: Mindshare & Chi & Partners Ltd
9
Fast Cars (feat. Sophia Khoury)
Artist: Jupiter Snakes
Brand: HTC One M9
Campaign: One Life
Agency: M2m & Sapientnitro
10
Stronger
Artist: Clean Bandit
Brand: Microsoft
Campaign: Lumia - Cortana
Agency: M:united & Carat

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