The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Shazam Chart Mindshare Shazam

UK Top Shazamed Ads: Boohoo.com takes top spot with ‘King’ by Years & Years

Author

By Rebecca Stewart, Trends Editor

April 7, 2015 | 1 min read

Boohoo.com has entered The Drum’s Shazam chart in first place this week with Years & Years’ track ‘King’.

The British indie dance trio’s song provides the score for the fashion retailer’s #WeAreUs campaign which centres around modern fashion ambassadors – from stylist Sarah Tankel Ellis to Years & Years themselves.

Fellow clothing shop Missguided enters at number seven with Seattle band Odesza’s ‘Say My Name’.

And Argos sneaks into ninth place with ‘Tiger Toy’ by Electrocute and Lady Tiagra.

The collaboration is the soundtrack to the retailer’s new ‘Balloons’ TV ad which was created by Mindshare and CHI & Partners.

The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.

Shazam Chart

Shazam Chart Mindshare Shazam

More from Shazam Chart

View all

Trending

Industry insights

View all
Add your own content +