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Twinings completes 'massive strategic design project' with classic blends and Earl Grey updates

Twinings has sought out to reignite people’s passion for quality and taste by redesigning its range of classic blends and Earl Greys with the help of BrandOpus.

Tasked with creating a more approachable, relevant and modern brand presentation, English Afternoon and English Strong Breakfast now feature under the classic blends umbrella.

Across the Earl Grey and Lady Grey packs, BrandOpus has referenced the quirky nature of the blends with tea-party inspired illustrations and a distinctive grey colour.

Heather Hartridge, marketing director at Twinings, said the redesign marks the “completion of a massive strategic design project with BrandOpus.”

Paul Taylor, BrandOpus executive creative director, added: “We are excited and proud that this work will begin the next chapter in Twinings’ ambition to make its diverse and quality range of teas accessible and of today.”

The redesigned looks are in the process of rolling out nationwide.