Freestyle trampoline arena Air Space has enlisted Frank PR to build brand awareness and catch the UK up with the indoor bouncing-venue trend which is much more prominent in the US.
Frank PR was appointed, following a competitive pitch, to administer the brand and handle crisis comms for Air Space, which is at the moment Europe's largest indoor trampoline park.
Victoria Oldknow, Airspace marketing manager, said: “Air Space presents a fresh, premium approach to the trampoline park concept. As such we needed an agency that understood what separated us from the rest of this emerging market which Frank PR demonstrated in spades.
“They really impressed us with their strategic vision and creative approach to establishing the Air Space brand in the UK; so we’re really excited about working together to bring this vision to life."
Andrew Bloch, founder and group managing director at Frank PR added: “We are looking forward to working with Air Space to not only build the brand, but to transcend freestyle jumping beyond a trend into an established leisure pursuit.”
Frank PR's London office will handle the work with the recently launched McFrank in Glasgow, providing local support to Air Space's founding site in East Kilbride, Scotland.