The Drum Awards Festival - Extended Deadline

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By Gillian West, Social media manager

April 7, 2015 | 1 min read

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Spending a day filming a pigeon may not sound like a top class creative idea but it’s paid off for Virgin Money in this quirky ad of the day pick.

Showcasing how the brand stands apart from other traditional (read boring) banks, the TV spot splices together shots of the pigeon to make it appear as if its dancing along with ‘Oh my radio’ by The Selecters.

Agency: m/SIX

Production Company: Rattling Stick

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