Activision has joined the growing throng of advertisers on Snapchat, using the eponymous social network to tease the latest addition to its record-breaking Call of Duty series.
The developer has fired up the hype machine by potentially revealing how its latest instalment will be the third Blacks Op instalment via a viral campaign. Black Ops, like the Modern Warfare series, are sub-brands of the long-running Call of Duty games and Activision used the most recent update of the former to push out Snapchat links.
The links work like a QR code and take gamers to the official Call of Duty account, which hints at a potential announcement on the social network some time soon. A short video is all that fans will have to contend with for now, showing the sun shining through forests while a voiceover said: listen only to the sound of my voice.
Activision’s focus on Snapchat for the early phase of its buzz building will no doubt try to lean on its preference with younger people.
The timing of the announcement is in keeping with those from previous years and will likely evolve into a full-on global marketing blitz that has more in keeping with Hollywood blockbusters than the usual video game. Activision’s Call of Duty games have regularly smashed sales records with the most recent entry - Advanced Warfare – crowned 2014’s best-selling console game.