People on the move: Hires and departures at the Telegraph, Heineken, Tumblr and more
This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.
The Telegraph editor-in-chief and chief content officer Jason Seiken has stepped down after less than two years in the role.
Seiken joined the Daily Telegraph from US public service broadcaster PBS in 2013.
Heineken is to alter its global strategy which will include the union of its presence within Western, Central and Eastern Europe to form one European region and the combination of the chief marketing officer and chief sales officer role at global level.
Jan Derck van Karnebeek, president central and Eastern Europe and global chief sales officer, will assume the position of chief commercial officer with Alexis Nasard, regional president, Western Europe and global chief marketing officer set to depart the company.
In the new role, Dolgins will oversee brand and consumer marketing, communications, media partnerships, and content and community development.
Time Inc UK has promoted Lisa Batty to the newly created role of marketing director, advertising, where she will lead the development and implementation of all marketing and communication initiatives across advertising.
Batty originally joined Time Inc UK as head of business development within the weeklies portfolio and has spent the past seven years as strategic business development director working across initiatives such as Time Inc's food conference Media Chef and Ad Week Europe.
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Vox, a division of Vox Media, has hired Javier Zarracina as its first-ever graphics editor.
Zarracina will expand the growing news company’s visual capabilities. He will work hand-in-hand with the video team to develop motion graphic content.
Havas Media Group has appointed Damien Marchi as global head of content.
Marchi brings over 15 years’ experience specialising in cross-platform content production, commercialisation and marketing in TV and digital, across entertainment, drama and news. He has led digital adaptations for shows including The X Factor, Got Talent, Idols (FreemantleMedia), Big Brother and Star Academy (Endemol).
Global media agency Carat has appointed former MEC group strategy director John Paul Cadman as head of strategic planning, to lead the agency’s planning output.
Cadman has been tasked with ensuring consistent delivery of effective and creative media planning across all the agency’s clients and will report into chief strategy officer, Dan Hagen. He will also work closely with the heads of innovation, digital and insight to continue to build the agency's overall proposition.
Creative agency David&Goliath (D&G) has appointed Mike Geiger as managing partner and chief digital officer.
He will be responsible for developing digital strategy, creative, integration, and content production.
VCCP has poached Ogilvy’s creative technologist Will Harvey for its newly created innovation lead role as it looks to secure additional budget for its more disruptive ideas.
Harvey is responsible for updating the agency’s account teams on innovation in marketing that will see him research and champion emerging tech and digital trends.
Geometry Global has snared Saatchi & Saatchi X designer Richard Hartle to head up its fast growing experiential and retail design unit as the agency looks to put retail brand initiatives at the heart of its offering.
He will report to head of design Georgia Barretta-Whiteley in the newly created role. It sees him take the reins of the agency’s brand experiential offering, which it is rapidly growing in a bid to win more retail business.
MacLaren McCann Canada, of McCann Worldgroup, has named David Leonard, formerly of DDB Canada, as its new chief executive officer.
While at DDB, Leonard worked as the president and chief operations officer.
Telefónica-backed mobile ad exchange Axonix has appointed Simon Bailey to the role of chief executive, replacing former boss Simon Birkenhead who has left the business.
Bailey was previously chief commercial officer of the company and will not be directly replaced, but his role will be split across four senior commercial directors.
Paul Mitchell, formerly industry manager at Google UK, has joined collaborative marketing agency trnd as joint UK MD, with overall responsibility for business development.
Santa Monica-based agency 180LA has announced its first-ever creative directors, Rafael Rizuto and Eduardo Marques.
The pair previously worked as creative directors at Pereira O’Dell San Francisco after a two-year tenure at Ogilvy & Mather Brazil.
Digital experience agency Siteworx based in Reston, Virginia, has appointed Greg Johnston as executive creative director.
Previously, he served as executive creative director for Ogilvy Washington. In his new position, he will work with clients to help them redefine brand perceptions and extend their reach across new customer segments through creative storytelling that increases engagement and improves user experiences.
Breast Cancer Care
Jo Kerr joined Breast Cancer Care this week in the new role of assistant director of digital.
She brings her expertise from Girlguiding where she was head of digital communications for a year and a half.
Kerr topped The Drum's 50 under 30 list in 2014, recognising women in digital industries, and will now be heading up Breast Cancer Care’s growing digital team
Leo Burnett has appointed Zoe Crowther as its new marketing and business development director.
Crowther previously worked at Beattie McGuinness Bungay as business director for nine years, responsible for running and growing some of the agency’s key accounts and successfully pitching and winning new business.
We Are Social
We Are Social has made three hires in its London headquarters across its creative and client services departments.
The agency has added to its creative department with new appointments Matthew Guy and Hannah Drury.
Guy joins from Saatchi & Saatchi and Dare, and Drury comes from DigitasLBi.
The agency has also hired Leo Burnett’s Emma Todd as group account director, to work across its Google portfolio.
Lucid PR has appointed former STV editor Shaun Milne as PR and digital media director as part of its growth strategy.
Milne has an extensive background in print, broadcast and digital media. He was a news reporter and later associate news editor at the Daily Record and a reporter with the Sunday People and Daily Mirror in London, before becoming the Mirror’s News Editor and later assistant editor in Scotland.
The BIG Partnership
The BIG Partnership has hired former head of marketing at Peach Digital Euan Blair to its team.
Blair joins as digital account director, having previously worked in a variety of digital roles at Dog Digital, Indez International and Scottish Enterprise.
GMR Marketing has appointed David O’Connor to help grow and lead its developing international football business.
Based out of the agency’s EMEA HQ in London, O’Connor joins after six years at Fifa in Zurich where he headed up the marketing communications and research team for Fifa Marketing.
Denvir Marketing has hired Elaine van Niekerk as client service director.
Van Niekerk previously held senior roles at FCB and TBWA, specialising in brand growth and commerciality.
Additionally, Andrew Smith joins in the role of creative director to oversee all creative design projects.
Out-of-Home agency Exterion has appointed Mike Wood to the role of new product and innovation director.
Wood joins from Home Advisor Europe and will focus on building the next generation of products and advertising technology across the firm’s European markets.
SpotXchange has appointed Trinity Mirror's Natalie Cameron as supply operations account manager for Europe.
Cameron was previously senior mobile executive for Trinity Mirror, where she was responsible for the management of the publisher’s mobile advertising revenue for the commercial team as well as identifying opportunities for cross platform development.
MediaCityUK-based marketing agency Marketecture has appointed three B2B specialists across its creative and client services teams following a string of recent business wins.
Oli Lill joins as a senior copywriter from Ogilvy & Mather Redworks where he worked on the Bupa account while creative designer Arron Tierney moves to the agency from Gyro.
The duo start alongside senior account executive Faye Sherlock who joins the client services team from an in-house B2B marketing role with Chester-based laboratory supplies company, Timstar.
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