Canada, the US’ brother to the north, will resume implementing marketing strategies geared toward Americans, according to Maxime Bernier, the country’s minister of state for small business and tourism.
Such campaigns were initially halted in 2012 after it was determined that they were ineffective. American tourists, it was found, spent less money than all others, regardless of the fact that there are more than 100 road points of entry between the two nations.
Now, with the value of the Canadian dollar falling, US consumers are more likely to invest in the Great White North. Last year alone, Canada saw a three per cent increase in American tourists - about 100,000 people.
“There’s been a lot of talk about a lack of investment into marketing to the United States. I can tell you that the Canadian Tourism Commission will re-invest in the US market,” said Maxime.
It is also believed that the recent revitalization of the US economy will contribute to increased American tourism.
There has been no word yet on when consumers can expect the first US-focused campaigns to appear.