Airbnb has asked filmmakers to help viewers understand how it enables travellers to feel like they belong.
Working with crowdsourcing platform eYeka Airbnb has said its looking for films that "inspire".
"Imagine exploring a new city off the beaten track and stumbling onto gems and hideouts that the locals frequent, experiencing them through the unique lens of a local enthusiast. What amazing and unexpected surprises might you discover?" asks the brief.
François Pétavy, chief executive officer at eYeka, commented: "We are proud to connect out global community of filmmakers with Airbnb, allowing them to create fresh and authentic video content about the places they call home all over the globe."
Those who enter 60-second videos stand to win a share of a €20,000 prize pot. The competition closes on 3 May with submissions to be made via the eYeka website.