Ad of the Day: Wilkinson Sword - Swordplay meets Foreplay
The title of JWT New York's latest for Wilkinson Sword - 'Swordplay meets Foreplay' - tells you all you really need to know.
The Zorro-inspired spot shows an impossibly attractive couple removing each others' clothes via swordplay in a nod to the brand's origins making swords of the British Army.
Advertising Agency: JWT, New York, USA
Executive Creative Director: Sarah Barclay
Creative Director: Billy Faraut
Copywriter: Ludo Marrocco
Chief Creative Officer: Adam Kerj
Head of Production: Lisa Setten
Senior Producer: George Roca
Director of Music: Paul Greco
Music Producer: Dan Burt
Account Team: Ariel Stern, Erik Wagner, Amy Achenbaum, Kate Callaghan, Angela Gonzalez
Director: Lieven Van Baelen
Production Company: ALLDAYEVERYDAY
Editing House: Het Digitaal Geweld
Editor: Manu Van Hove
Music House: JSM
Media Agency: MEC