NBC, M&Ms and Walgreens have teamed up to produce the US' first-ever Red Nose Day telethon.
Red Nose Day has been observed internationally for about 30 years, and has raised more than $1b for charity during that time.
This year, Walgreens will exclusively sell red noses between April 17 and May 30. Each nose will cost $1 and proceeds will be donated to charities that help combat poverty, both in the US and elsewhere.
“We are very excited to bring this internationally acclaimed live event to US audiences to shine a light on the incredible efforts of poverty-fighting charities around the world,” said Dan Lovinger, executive vice president, entertainment advertising sales group, NBCUniversal. “‘Red Nose Day’ gives our advertising partners a unique opportunity to be a part of this first-ever national broadcast and harness the power of live programming for all the right reasons.”
The broadcast will air on May 21 and will feature live performances by A-list musical acts and comedians.