McDonalds imlovinit24 campaign: Big McMarketing yields big results
Late last month, McDonalds launched the imlovingit24 campaign, in which the burger chain launched “24 gifts of joy” to 24 cities, over a span of 24 hours. The lofty campaign it seems, has paid off.
The effort was a collaboration between many agencies - TBWA, OMD, Leo Burnett, DDB, Cossette and Ruder Finn – worldwide.
Stunts ranged from a NeYo concert in the US to a fashion show in Sweden to a pajama party in Italy.
Neyo’s concert photo saw 1.2 million impressions online and 20,000 people in Italy joined the pajama party.
During that time, the effort trended globally on Twitter and Facebook, hitting number one in Brazil. This was also the first time the brand was ever a top ten mention on Twitter.
Campaign highlights were gathered and shared by TBWA Worldwide.