By John McCarthy | Media editor

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April 2, 2015 | 3 min read

General Electric’s newly launched mascot the 'Invention Donkey' snags the Ad of the Day.

Featured in a video underpinning the Invention Donkey’s takeover of General Electric’s social media channels, the lil’ guy shows just how easy it is to power the planet.

The quirky slot, devised and enacted by BBDO New York, also makes a mockery of how other companies could try to change the world with the launch of a mobile app:

“You just ran into a little donkey that grants wishes and you want an app?”


Agency: BBDO New York

Client: GE

Title: Invention Donkey

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Michael Aimette

Creative Director, Copywriter: Tim Roan

Creative Director, Copywriter: Levi Slavin

Art Director: Cesar Finamore

Group Executive Producer: Diane Hill

Head of Music Production: Rani Vaz

Global Director: Brandon Fowler

Senior Director: Peter McCallum

Account Manager: Tessa Cosenza

Account Executive: Will Langenberg

Production Company: Radical Media

Executive Producer: Gregg Carlesimo

Line Producer: Robin Buxton

Director: Steve Miller

Editorial: Mackenzie/Cutler

Editor: Ian Mackenzie

Assistant Editor: Nick Divers

Executive Producer: Sasha Hirschfield

VFX: Framestore

VFX Supervisor: Theo Jones

Head of 3D: Andy Rowen Robinson

Director of Animation: David Hulin

Head of Production: Sarah Hiddlestone

Compositing: Raul Ortega

Producer: Raven Sia

Sound Mix: Mackenzie/Cutler

Engineer: Sam Shaffer

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