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The Drum

US Creative Department: Featuring GSD&M, McKinney, David&Goliath and more

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button beside the work, and the winner will be featured in our printed magazine, which is published every fortnight.

Link to subscription: /subscribe

Submit your vote before Wednesday April 8 to guarantee your vote has been counted.

To submit work for future publication contact or For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

GSD&M: Southwest Airlines ‘Weddings 2.0’

Brand: Southwest Airlines

Title: Weddings 2.0

Agency: GSD&M

Agency Website:

President: Marianne Malina

Chief Creative Officer: Jay Russell

Sr. VP/Group Creative Director: Brent Ladd

Group Creative Director: Lara Bridger

Creative Director/AD: Nikki Baker, Tim Eger

Creative Director/Writer: Leslie Shaffer, Tom Hamling

Additional Credits: SVP Production: Jack Epsteen

Executive Producer: Marianne Newton

Senior Producer: Natalie Lum Freedman

Business Affairs: J.J. Gaines

Account Leadership: Adrienne Walpole, Amy Lyon, Kate Rutkowski

Project Management: Elizabeth Stelling

Experience and Insights: Jennifer Billiot

Production Company: Smuggler

Director: Jun Diaz

Producer: Alex Waite

Editorial Company: Beast Editorial

Editor: Sam Selis

Graphics: Beast

VFX Supervisor: - NA

VFX/Online: Jim Reed

Audio: Pony Sound

Engineer: Corey Roberts

Music Supervision: Hum Music

Music: Apache - Jump On It/The Sugarhill Gang licensed from Rich Clique Entertainment, Inc.; Poison/Bel Biv Devoe licensed from Universal Music Group; Funky Cold Medina/Tone Loc licensed from The Bicycle Music Company; Get Down Tonight/KC and the Sunshine Band licensed from Warner Music Group.

Published: March 2015

RPA: Intuit ‘Pens Down, Bottoms Up’

Brand: Intuit

Title: Pens Down, Bottoms Up

Agency: RPA

Agency Website:

EVP, CCO: Joe Baratelli

SVP, GCDs: Nathan Crow, Adam Lowrey

ACDs: Joao Medeiros, Alex Goulart

Designer: Lauren Geschke

Sr. Art Director: Jessie Echon

Additional Credits: Photographer: Jennifer Rowson

Art Buyer: Jessica Fedynyshyn

Producer: Annie Boyle

VP, Strategic Planning Director: Jason Tarantino

Account Director: Hope Bubnar

Account Supervisor: Robin Boden

Account Executive: Natalie Holloway

Account Assistant: Jessi Levine

VP, Group Media Director: Lynda Wiles

VP, Associate Media Director: Kristen Hagen

Client: Intuit

VP, Channel Marketing: Ken Wach

Group Marketing Manager: Taj Alavi

Marketing Manager: Bree Bunzel

Marketing Manager: Thomas Suh

Published: February 2015

Short Rationale: It’s that time of year again – tax season. In an effort to give CPAs in Rhode Island a break from the long nights crunching numbers and to spread awareness about how QuickBooks Online Accountant can save them time, Intuit partnered with a local microbrewery Revival Brewing Co. to brew and bottle a custom beer, CPA IPA, and put it on tap at happy hours across the state.

David&Goliath: Jack in the Box ‘World’s Largest Coupon’

Brand: Jack in the Box

Title: World's Largest Coupon

Agency: David&Goliath

Agency Website:

Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

Group Creative Director: Ben Purcell

Group Creative Director: Steve Yee

Sr. Art Director: Rob Casillas

Sr. Copywriter: Courtney Pulver

Additional Credits: Director of Broadcast Production: Paul Albanese

Sr. Broadcast Producer: Karen Jean

Director of Print Services: Meredith Walsh

Group Account Director: Michele Tebbe

Account Director: Frith Dabkowski

Account Coordinator: Kristina Papillion

Sr. Project Manager: Lila Anton

PR Agency: MWW

Founder & CEO: Michael Kempner

EVP and General Manager, Western Region: JP Schuerman

Production Company: Grandesign

Executive Producer: Bob Ridgeway

Line Producer: Thomas Campbell

Sales Representative: Aileen Shaw

Printer of Coupon: BP Graphics

Editorial House: Spinach LA

Managing Director / Editor: Adam Bright

Cinematographer: Art Castle

Producer: Jonathan Carpio

Published: March 2015

twofifteenmccann: Xbox ‘The Cost’

Brand: Xbox - Halo 5: Guardians

Titles: The Cost

Agency: twofifteenmccann

Agency Website:

Chief Creative Officer: Scott Duchon

Chief Creative Officer: James Robinson

ACD/Art Director: Ezra Paulekas

Copywriter: Kyle Davis

Art Director: Quoc Doan

Additional Credits: Director of Integrated Production: Alex Spahr

Senior Producer: Brandon Romer

Assistant Producer: Sarah Sweeney

Interactive Producer: Nicholas Blair

Business Director: Peter Goldstein

Account Management Supervisor: Drew Porter

Assistant Account Executive: Sam Brody

Director of Strategy: Gabrielle Tenaglia

VP Planning Director: Brian Wakabayashi

Brand Strategist: Ryan Ouyoumjian

Production Company: MJZ

Director: Rupert Sanders

Line Producer: Laurie Boccaccio

President: David Zander

Executive Producer: Kate Leahy

Editorial: Work Editorial

Editor: Neil Smith

Assistant Editor: Adam Witten

Partner/Founder: Jane Dilworth

Producer: Sari Resnick

Executive Producer: Erica Thompson

Production Assistant: Chris Delarenal

VFX Studio: Blacksmith

Creative Directors : Iwan Zwarts, Tom Bussell

Executive Producer: Charlotte Arnold

Supervising Producer: Suzanne Potashnick

VFX Lead: Iwan Zwarts

Compositors: Dan DiFelice, Daniel Morris, Nick Tanner

2D Assist: David Tate

3D: Tom Bussell, Hassan Taimur

3D Asset Creation: Nopia Oy

3D Model Statue: Red Knuckles

3D Tracking: Sebastian Wernicke, Johannes Weiss

Matte Painting Assets: Painting Practice

After Effects HUD: Wes Richardson

Roto: Trace VFX

Production Assistant: Chris Delarenal

Telecine: Sixteen19

Colorist: Andrew Francis

Producer: Quinlan Orear

Color Assistant: Charles Leighton

Conform Editor: Patrick DeVine

Color Scientist: Bill Feightner

End Titles: Prologue

Executive Producer : Unjoo Byars

Creative Director: Lisa Bolan

Producer: Meghan Cirillo

CG Supervisor: Lee Nelson

Lead 3D Artist: Dong Kim

Designer: Ana Criado Zahonero

Type Design: Suleyman Yazki

Music: Barking Owl

Composer: Atticus Ross

Creative Director/Partner: Kelly Bayett

Business Manager/Partner: Justin Bayett

Head of Production: Whitney Fromholtz

Sound Design: Brian Emrich

Mixing Studio: Lime Studios

Mixer: Rohan Young

Assistant Mixer: Jeff Malen

Published: March 2015

McKinney: Crocs ‘Find Your Fun’

Brand: Crocs

Title: Find Your Fun

Agency: McKinney

Agency Website:

Chief Creative Officer: Jonathan Cude

ECD: Peter Nicholson

Copywriters: Cori Johnson, Zac Milner

Art Directors: Cody Pate, Chris Kim

Additional Credits: Producer: Lauren March

Group Account Director: Kristen Mordini

Account Executive: Zach Kohn

Project Manager: Elias Kakomanolis

Head of Strategic Services: Yusuf Chuku

Account Planner: Mona Shams

Published: March 2015

The Martin Agency: Tie The Knot ‘Supreme Save the Date’

Brand: Tie The Knot

Title: Supreme Save the Date

Agency: The Martin Agency

Agency Website:

Chief Creative Officer: Joe Alexander

Associate Creative Director: Jonathan L. Richman

Associate Creative Director: Alexander Zamiar

Additional Credits: Agency Executive Broadcast Producer: Kerry Birkbigler Ayers

Agency Executive Digital Producer: Kim Zaninovich

Production Company: Hue&Cry

Creative Director: Magnus Hierta

Associate Creative Director: Jeff Boddy

Producer: Moira Mahoney

Music and Sound Design: Antfood

Final Mix: Antfood

Data Management: Don Jagoda Associates, Inc.

Published: March 2015

Pentagram: AMC ‘Mad Men Monument’

Brand: AMC

Title: Mad Men Monument

Agency: Pentagram

Agency Website:

Partners-in-charge and Designers: Lorenzo Apicella, Michael Bierut and Emily Oberman

Designer: Jonathan Correira

Associate and Designer: Matthew Clare

Designer: Dragan Skuljevic

Project Coordinator: Julia Lindpaintner

Published: March 2015

Short Rationale: Over the course of seven seasons, the landmark series “Mad Men” has charted the rise of ad man Don Draper in the “Golden Age” of advertising in 1960s New York. AMC has unveiled a special installation that commemorates the show’s impact in the city. The monument takes the form of a sleek, elegant bench that features the iconic graphic of Draper from the show’s opening title sequence. Pentagram project coordinator Julia Lindpainter worked closely with AMC and the bench’s fabricator, DCL, to manage the design’s careful execution.

The bench is located outside the Time & Life Building, the fictional home of Sterling Cooper Draper Pryce (changed to Sterling Cooper & Partners in the sixth season), where Draper and fellow characters Roger Sterling, Peggy Olson, Joan Holloway and Peter Campbell work in the series. “Mad Men” creator Matthew Weiner and stars Jon Hamm, Elisabeth Moss, January Jones, Christina Hendricks and John Slattery were at the sculpture’s unveiling.

Deutsch NY: PNC Bank ‘Wedding’

Brand: PNC Bank

Title: Wedding

Agency: Deutsch NY

Agency Website:

Chief Creative Officer: Kerry Keenan

Executive Creative Director: Jeff Vinick

Group Creative Director: Joanne Scannello

Art Director: Jessica Giles

Copywriter: Austin Hamilton

Additional Credits: Director of Integrated Production: Joe Calabrese

Executive Producer: Andrea Curtin

Sr. Project Manager: Renee Coletrane

Group Account Director: Barbara Chandler

Account Director: Amber Seale

Account Executive: Alyssa Bush

Production Company: Interrogate LA

Director: Albert Kodagolian

Editorial: Whitehouse NY

Editor: Russell Icke

Assist Editor: Tim Quackenbush

Telecine: The Mill NY, Dave Ludlam

Visual Effects Company: The Mill NY

Producer: Jeremy Moore

VFX Supervisor: Andres Eguiguren

Music/Licensed Music Tracks: Human NY, "Pachelbel's Canon"

Audio Post Company: Sonic Union

Sound Engineer: Steve Rosen

Shoot Location: Buenos Aires, Argentina

Published: March 2015

Peck & Company: The 404 Hotel & Kitchen ‘Branding’

Brand: The 404 Hotel & Kitchen

Title: Branding

Agency: Peck & Company

Agency Website:

Creative Director: Benji Peck

Art Director: Benji Peck

Copywriters: Joy Sarnacke and Benji Peck

Photographer: Caroline Allison and Neely Tabor

Design: Benji Peck and Rex Runyeon

Published: January 2015

Short Rationale: The 404 presented a unique opportunity to blend the roughness of the building’s exterior with the pristine, modern finishes of the interior. We took this concept to task in the design & execution of the brand, with a mix of high end printed materials and utilitarian train stamps. In an effort to keep the 2 identities of The 404 separate but equal (Hotel & Kitchen), we created a subset of distinguishing H & K marks, each complete with it’s own color palette & stationery suite. It was important that the Hotel feel luxurious, while the Kitchen highlight the cuisine.

Mullen: American Greetings ‘Thanklist’

Brand: American Greetings

Title: Thanklist

Agency: Mullen

Agency Website:

Creative Directors: Tim Vaccarino and Dave Weist

Creative Team: Jonathan Ruby, Andrea Mileskiewicz, Blake Winfree, Scott Slagsvol

Agency Producer: Alanna Whelan (Senior Digital Producer at Mullen)

Additional Credits: Production Company: Nexus Interactive Arts

Director: Factory 15

ECD: Chris O’Reilly

Executive Producer: Luke Ritchie

Head of Creative Technology: Matt Jakob

Producer: Sarah Arruda

PMs : Faye Barber (web) and Clare Brooks (Film)

Animation: Nexus

Music: Original music by Human

Web Team

Lead Dev: Ilya Petin,

Python Dev: Jim Bailey

WebGL Dev: Theo Tillberg:

Front-end Devs: Andrew Wilde, Piotr Ojrzynski

System Admin: Sebastian Sito,

QA team: Seth Arellano, David Munoz

UX Auditor: Sebastian Preis

Film Team

CG Lead: Dara Cazamea

Storyboards: Cyrille Nomberg

Animation: William Lorton

Animation: Sabrina Lecordier

Animation: Ines Pagniez

3D: Pierre Clenet

3D: Remi Cauquil

VFX: Stuart Armiger

VFX: Pierre Clenet

VFX: Zoubein Rana

Compositing: Bence Varga

Compositing: Aitor Arroyo

Compositing: Chris Forrester

Compositing: Gianluca Vecchio

Published: March 2015

Short Rationale: To introduce ThankList, we partnered with two-time Oscar™-winning documentarian Barbara Kopple and the production company Nonfiction Unlimited to follow five people as they created, and then fulfilled, their deeply personal ThankLists. As each participant worked through their list, we documented the impact, importance and emotional resonance of gratitude.

Knoed Creative: Scorched Earth Brewing Co. ‘Branding, Identity, Collateral + Website’

Brand: Scorched Earth Brewing Co.

Title: Branding, Identity, Collateral + Website

Agency: Knoed Creative

Agency Website:

Creative Director: Kim Knoll & Kyle Eertmoed

Art Director: Kim Knoll & Kyle Eertmoed

Copywriter: Kim Knoll, Kyle Eertmoed & Rusty Cook

Illustrator: Kim Knoll, Kyle Eertmoed & Rusty Cook

Photographer: Drew Rios & Kim Knoll

Web Development: Static Interactive

Published: February 2015

Short rationale: Scorched Earth Brewing Co. is a craft brewery whose name was inspired by the historical and cultural significance of Illinois prairie fires. Paying respect to their roots, old world brewing techniques and farmhouse style beers, we designed their brand to feel rugged, utilitarian, honest and hardworking like the good Midwesterners they are. Our involvement started at the brewery’s conception and we continue to maintain the brand today.

BBDO New York: Lowe’s ‘Glow-In-The-Dark Cat Hat’

Brand: Lowe's

Title: Glow-In-The-Dark Cat Hat

Agency: BBDO NY

Agency Website:

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Lauren Connolly

Executive Creative Director: Tim Bayne

Creative Director: Mike Sweeney

Creative Director: Molly Adler

Art Director: Eli Terry

Copywriter: Jessica Coulter

Additional Credits: Director of Integrated Production: David Rolfe

Director of Digital Operations: Clemens Brandt

Executive Producer: Kristin Tomborello

Executive Producer: Ashley Henderson

Associate Producer: Georgie Turner

Interactive Producer: Mo Twine

Interactive Producer: Vicky Trinh

Senior Account Director: Jim Reath

Senior Director, Digital and Emerging Platforms: Bob Estrada

Account Director: Lisa Roytman

Account Supervisor: Ryan Dillon-Curran

Account Executive: Miranda Hardy

Group Planning Director: Emily Viola

Director of Technology: Michael Condouris

Assistant Director of Technology: Konstantin Rozinov

Director Creative Engineering & Tactile Production: JD Michaels

Associate Creative Engineer: Casey Adams

Print Producer: Len Rappaport

Editorial Company: Mackenzie Cutler

Editor: Nick Divers

Sound Mixer: Sam Shaffer

Executive Producer: Sasha Hirschfield

Music: Kevin MacLeod

Published: March 2015

Short Rationale: For Lowe’s, the brand has created a custom ad in response to positive buzz they’ve received around its NCAA “Build Your Home Improvement Confidence” campaign. A commercial that demonstrated how Lowe’s can help give men so much confidence in their do-it-yourself projects that they now feel free to pursue some of their wildest dreams, has spawned an infomercial for a glow-in-the-dark cat hat – a fake product featured in the TV spot that was brought to life for Lowe's customers. The infomercial will give the first 2,250 responders a chance to receive a free glow in the dark cat hat, along with a coupon good for a discount off their next purchase at Lowe’s.