The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

UKTV Benedict Cumberbatch

UKTV celebrates drama offering with 6ft chocolate version of Benedict Cumberbatch

Author

By Jennifer Faull, Deputy Editor

April 1, 2015 | 3 min read

British broadcaster UKTV has created a life-size chocolate version of actor Benedict Cumberbatch to market the launch of drama content launching on its on-demand service.

Cumberbatch, best known for play Sherlock Holmes in the BBC series, was named in a recent poll as Britain’s “dishiest” TV drama actor.

“With Drama launching on UKTV Play this Easter, it was the perfect opportunity to pay homage to the fantastic talent we have on the channel, including of course, Benedict Cumberbatch. Hopefully he’ll make it through Easter weekend in one piece,” said Adrian Wills, general manager of UKTV Drama.

Creating the chocolate Cumberbatch took over a year in total, with a base model painstakingly sculpted before the final model was cast entirely out of Belgian milk chocolate. After it had set the team set about carving his features.

The 40kg sculpture will be at Westfield Stratford City on Friday 3 April with visitors being encouraged to share pictures using the #chocobatch hashtag.

The campaign was devised and executed by Taylor Herring,

UKTV Benedict Cumberbatch

More from UKTV

View all

Trending

Industry insights

View all
Add your own content +