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The Drum

Sprinklr valued at more than $1bn after latest funding round

Credit: m | monroe design

Social media management company Sprinklr has announced $46m in new funding, putting its valuation at more than $1bn.

Sprinklr’s software powers more than four billion social connections across 77 countries, with clients including the Gap, Intel, Virgin America, and Samsung.

The investment is the company’s fifth in four years, and will support its expansion into adjacent product markets and geographies. Existing investors Battery Ventures, Intel Capital, and Iconiq Capital led the round of investing.

Neeraj Agrawal, general partner at Battery Ventures, said: “Sprinklr’s customer focus, engineering strength, and already proven execution are all factors that make me optimistic about the company’s potential to be a category leader.”

Last year, the company, headquartered in New York City, tripled in size and acquired four companies: Dachis Group, TBG Digital, Branderati, and Pluck.