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Reverberate: US Media and marketing news you need to know today – Etsy preps IPO, NYT tests Apple Watch bulletpoint stories & HarperCollins set for Amazon pullout

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By John McCarthy | Media editor

April 1, 2015 | 4 min read

Morning everyone. Here's your briefing on the media and marketing news you should know today.

1. HarperCollins’ contract with Amazon is set to expire putting the e-commerce giant’s Kindle ebook platform at risk, reports Business Insider. The firm was issued the same contract as was recently signed by Simon & Schuster, Hachette, and Macmillan.

2. Craft marketplace Etsy is preparing for its initial public offering, with it expecting to price shares between $14 and $16 each. TechCrunch reports that the firm is now valued at between $1.55bn and $1.77bn.

3. Amazon has launched a series of branded ‘Dash’ buttons which can be installed throughout the home enabling consumers to order necessities with a single click. The Next Web notes that many readers believed the announcement was an April Fool.

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4. The New York Times is going to publish concise one sentence news stories for use on the Apple Watch’s display, according to Business Insider. The bullet point stories will perfectly fit the Watch’s display.

5. The US government is probing Apple over claims it infringed Ericsson’s wireless patents, states ITProPortal. The complaint was filed by the Swedish telecoms company in February.

6. Adweek has noted that retailer Lord & Taylor had 50 Instagram fashion bloggers to each post pictures of them wearing the same dress last week. The range sold out during the weekend as a result of the scheme.

7. Wrestling franchise WWE has signed 1.3m people up to its content streaming network, says AdAge. Shares fell the most in 10 months at the reportedly disappointing uptake of the $10 a month service.

8. And seeing as it is Aprils Fools' Day, Forbes listed the 20 greatest ever corporate pranks. The trickery goes as far back as 1955, and in 1965, features the BBC’s Smell-o-vision stunt.

Stay up to the minute on all the latest media and marketing news at thedrum.com or check out yesterday's top stories here.

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