Jimmy Choo appoints Forward3D to handle digital marketing brief

JAB Luxury, owner of luxury brands Jimmy Choo, Bally and Belstaff has appointed Forward3D to handle paid search, SEO and display advertising across its full range of brands.

The appointment covers a range of European and overseas markets specific to each brand including the UK, US, Germany, France, Italy, Australia and Japan.

Commenting on the appointment, Harriet Williams, group multichannel director at JAB Luxury said: “We needed a partner to assist with the continued development of the brands’ online advertising, and appointed Forward3D because of the agency’s proven record within luxury, and their understanding of our industry.”

The agency’s international division, Locaria, will provide multilingual and market-specific expertise to ensure that activity runs seamlessly across borders.

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