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Geometry appoints boss for expanding experiential and retail design unit

Geometry Global has snared Saatchi & Saatchi X designer Richard Hartle to head up its fast growing experiential and retail design unit as the agency looks to put retail brand initiatives at the heart of its offering.

He will report to head of design Georgia Barretta-Whiteley in the newly created role. It sees him take the reins of the agency’s brand experiential offering, which it is rapidly growing in a bid to win more retail business.

Hartle joins from shopper agency Saatchi & Saatchi X where he led design brand experience across the agency.

Sarah Todd, chief executive of Geometry, said: “In a changing world, many brands need to focus on winning the retail war – a major challenge as shopper behaviour has changed beyond recognition. Richard brings rich expertise and instinctive understanding of what moves people to buy. He creates inspiring environments based on powerful design that delivers on brand experience, influencing people to purchase well.”