Moo has given the impending 2015 general election a Game of Thrones makeover by designing house vigils for the nation’s seven leading political parties.
Reimagining Westminister as ‘Westminsteros’, online print and design company Moo created banners for David Cameron (Conservatives), Ed Miliband (Labour), Nick Clegg (Liberal Democrats), Nigel Farage (UKIP), Natalie Bennett (Green Party), Nicola Sturgeon (Scottish National Party) and Leanne Wood (Plaid Cymru).
The banners come complete with house mottos.
1. House Cameron – Lannister-esque, the words for House Cameron reflect the Conservative Party’s focus on the economy: ‘A Tory Always Pays His Debts’.
The sigil is a gothic interpretation of the Conservative’s emblem of a tree in Tory blue.
2. House Miliband – The sigil for House Miliband incorporates the Labour rose between two crossed swords, representing the two brothers who competed for the party leadership.
This is also reflected in the house words ‘Brothers in Arms’.
3. House Clegg – ‘The Kingmakers’ are the words of House Clegg, with the Liberal Democrats instrumental in forming the coalition for the current government and likely to play a key role as ‘Kingmakers’ once more.
The sigil is a gothic liberty bird taking flight with a crown above it
4. House Farage – The sigil for House Farage incorporates UKIP’s ‘£’ symbol into a closed medieval gate.
House words are ‘Close the Gates!’ in reference to the party’s policies on immigration.
5. House Bennett – While the Stark’s house words are ‘Winter is Coming’, appropriately the words for House Bennett are instead ‘Spring is Coming’.
The sigil depicts protective spears as petals around a globe to form the image of a blossoming flower.
6. House Sturgeon – Comparing Hadrian’s Wall to ‘the Wall’ in Game of Thrones, the sigil for the leader of the Scottish National Party.
It incorporates yellow bricks into the party emblem on a black background. ‘The Queen Beyond the Wall’ are the house words.
7. House Wood – Much like the Daenerys Targaryens of Game of Thrones, House Wood’s words are ‘The Mother of Dragons’ in reference to the Welsh Dragon.
The party’s sigil depicts the daffodil of Plaid Cymru intertwined with the tail of a mighty yellow dragon on a backdrop of green.
Teresa Pereira, vice president of brand and communications at Moo, said: “Creating a distinctive brand enables you to stand out for the rest. Inspired by the latest season of Game of Thrones, we wanted to re-imagine the political parties to show how impactful good design can be with a little imagination.
“MOO’s range of business stationery and promotional materials will help you to truly stand out – even if you are the Mother of Dragons.”
MOO designer Stacie Snoddon, was behind the sigil, which are being given away as a limited edition set of flyers at www.moo.com.