The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

DeNA Zelda Mobile

DeNA says Nintendo mobile gaming partnership could raise £17m monthly

Author

By John McCarthy, Opinion Editor

April 1, 2015 | 2 min read

Japanese e-game firm DeNA has said its exclusive use of Nintendo’s characters in mobile games could generate three million yen (£17m) a month.

Following Nintendo’s shock entry into the smartphone gaming market as the result of a partnership with DeNA earlier this month, the head of the mobile gaming firm admitted that access to characters such as Mario, Zelda, Donkey Kong and Pokemon could pay large dividends.

Isao Moriyasu, chief executive of DeNA, told Reuters: “We want to create games that will be played by hundreds of millions of people. We want to create multiple hit games rather than aiming to succeed with just one powerful IP element.

"We haven't talked to Nintendo about targets, but at DeNA, our best-selling game brought in three billion yen a month and we want to surpass that.”

Analysts have claimed that Nintendo stands to make 70 per cent of the revenue from the partnership.

DeNA Zelda Mobile

Content created with:

Nintendo

Find out more

More from DeNA

View all

Trending

Industry insights

View all
Add your own content +