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Digital Currency Mastercard

Centtrip appoints Exposure as marketing services agency following soft launch


By Stephen Lepitak, -

April 1, 2015 | 2 min read

Financial technology firm Centtrip has hired Exposure as its brand and marketing agency with a brief that will see if work on the brand identity, advertising, digital and social marketing activity.

The product can sort up to 14 different currencies on a pre-paid Mastercard, and allows users to buy foreign currency at a live market rate.

Following a soft-launch of the product, Exposure has been tasked with heightening promotional activity.

Raoul Shah, founder and chief executive of Exposure, described Centtrip as a brand that has been built from “really simple but compelling insight”.

He said: “The idea is a modern solution to an everyday frustration for travellers. It puts consumers at the heart of its proposition and seamlessly integrates technology into the user experience.”

Centtrip officially launched during mid-January of this year.

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