Centtrip appoints Exposure as marketing services agency following soft launch
Financial technology firm Centtrip has hired Exposure as its brand and marketing agency with a brief that will see if work on the brand identity, advertising, digital and social marketing activity.
The product can sort up to 14 different currencies on a pre-paid Mastercard, and allows users to buy foreign currency at a live market rate.
Following a soft-launch of the product, Exposure has been tasked with heightening promotional activity.
Raoul Shah, founder and chief executive of Exposure, described Centtrip as a brand that has been built from “really simple but compelling insight”.
He said: “The idea is a modern solution to an everyday frustration for travellers. It puts consumers at the heart of its proposition and seamlessly integrates technology into the user experience.”
Centtrip officially launched during mid-January of this year.
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