BBC World Service Minute update targets younger audiences
The BBC World Service has launched a new one minute long global news update service designed to keep audiences up to speed with current events with a series of bite-size discrete chunks.
BBC Minute is intended to appeal to the short attention spans of younger audiences and is available to download via iTunes and in partnership with global music radio stations.
Mary Hockaday, controller, World Service English said: “BBC Minute shows the World Service doing things differently. We’re providing a lively, bite-sized summary of the day’s global news for younger audiences. I’m thrilled so many partner stations are keen to work with us to bring our impartial, accurate news – the world’s most trusted – to fresh listeners, as we’re always looking for new ways to reach new audiences.”
Steve Titherington, senior commissioning editor, World Service said: “BBC Minute provides direct news for the young and curious. Half the world is under 35. They are hungry for information and connected to the world in ways they themselves are shaping. BBC Minute shares in this change with new forms of storytelling and new forms of audio. The result is vibrant and quick but it’s also ruthlessly accurate and balanced. This is an alternative World Service but still the BBC World Service!”
The new service will be updated twice an hour 24 hours a day, with a machine gun fire of what’s trending and being shared at the moment in the realms of international news, sport, tech, entertainment and science.