Time Inc UK has promoted Lisa Batty to the newly created role of marketing director, advertising, where she will lead the development and implementation of all marketing and communication initiatives across advertising.
Batty originally joined Time Inc UK as head of business development within the weeklies portfolio and has spent the past seven years as strategic business development director working across initiatives such as Time Inc's food conference Media Chef and Ad Week Europe.
Amanda Wigginton, director of insight commented on the appointment: “Lisa is a highly experienced marketer with over 15 years’ experience and with a strong background in media she has a proven track record of developing and delivering innovative successful initiatives.
"Her understanding of Time Inc UK’s business and our market leading brands makes her the perfect candidate to promote and market Time Inc UK’s credentials and drive advertising revenues."
Prior to joining the publishing company Batty held senior lead roles across agencies including OMD.