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TBWA\Chiat\Day NY wins creative duties for jewelry company Hearts On Fire

Boston-based diamond manufacturer and jewelry-design company Hearts On Fire has chosen TBWA\Chiat\Day NY for its first lead agency partnership.

A global brand campaign will launch later this year. Hearts On Fire items are sold in more than 500 retail locations in 32 countries.

Caryl Capeci, chief marketing officer of Hearts On Fire, said: “We are increasing our investment in all consumer marketing efforts, both for the brand overall and to support our independent retail partners. Our new global advertising campaign will raise the visibility and create excitement for the brand worldwide.”

TBWA\Chiat\Day NY CEO Rob Schwartz said: “We found a kindred spirit with Hearts On Fire. They truly want to disrupt the status quo of the world of diamonds, and we are looking forward to working with them."

Hearts On Fire was acquired by Chow Tai Fook Jewelry Group last year.