UK festival guide Skiddle will be utilising 3D printing technology to help keep poorly prepared festival goers dry producing them customised wellington boots in under half an hour.
This summer, the initiative will run at festivals across the country including the Isle of White Festival, Leeds & Reading Festival and Creamfields, with the aim of doling out 10,000 pairs of free 3D printed wellies.
The ‘Give It Some Welly’ service will help combat what could be another wet British summer with the free wellies.
Ben Sebborn, owner and technical director at Skiddle said: "There's nothing like torrential rain to damper a festival goer's spirits. I've been to hundreds of festivals in my time and it's unbelievable how many people you see tramping through the mud in converse or sandals.
"We're hoping our creation will bring a bit of a laugh to the UK's festivals and save thousands of people from an uncomfortable experience. We'll be carting our party bus across the country to roll out the 'give it some welly' service across some of the country's biggest festivals."
Recipients of the wellies will be encouraged to upload pictures of them wearing their creations to the site and social media channels using the hashtag #skiddlewellies.