Nominations for The Drum’s Digital Trading Awards (DTAs) have been released, with brands including Burberry, Heineken, MoneySuperMarket, and Mini among the brands up for awards.
The Drum filmed behind the scenes during the judging process to gauge what kinds of discussions were being had amongst the judges, and how the calibre of the awards entries reflected the progress made in the programmatic trading market (see above video).
DTA chairman and former Kellogg’s digital director for Europe Alex Tait, said: “The Digital Trading Awards is a great celebration of all things programmatic in the digital trading space but actually I think it’s important that we have an awards that recognise an area where we are global leaders in many respects…
“The consensus across the judges was that the entries were a really good mix of innovation and demonstration of business results.”
To see the full list of nominations visit the dedicated page.
Also commenting on the entries The Guardian’s global revenue director and DTA judge Tim Gentry said: discussions were had around some of the more “game changing” elements that were coming from a range of categories. “They were the things that particularly impressed me. People who had been brave and taking different approaches to solving existing problems,” he added.
Awards up for grabs include Best Branding Campaign, Best Trading Desk, Best Mobile Campaign, and Best Digital Trading team and Most Innovative Publisher.
The Drum’s managing director Andy Oakes added: “The DTA’s have fast become the premier awards in the digital media market. Our aim is to reward those organisations right across the trading spectrum from advertisers to publishers and all those in between. We want to work across the entire ecosystem not just in the tech space and that’s very important if we want this industry to develop. There’s been a huge uplift in the quality of the entries this year. Its noticeable how the emphasis has changed from showing how the tech works to showing how well it works and how it’s been embraced by advertisers.”
The Awards, in association with AppNexus, will take place on Wednesday 29 April at Marriott Grosvenor Square. They are sponsored by Adform, Audiece2Media, eXelate, Integral Ad Science, LiveRail, Millennial Media, Quantcast, Sphere Digital Recruitment, Strike Ad, Tremor Video and TubeMogul. To book tickets visit the dedicated page.
Among the esteemed panel of judges are :
- Alex Tait, independent consultant, and DTA chair
- Andy McNab, managing director at Rocket Fuel UK
- Anthony Hitchings, digital advertising operations director at Financial Times
- Ben Sutherland, board director, iProspect
- Bob Wootton, director of media & advertising at ISBA
- Chris Dobson, executive chairman at The Exchange Lab
- David McMurtrie, head of publishers UK - Partner Business Solutions at Google
- Deirdre McGlashan, chief digital officer at MediaCom
- Graham Wylie, senior director, EMEA & APAC Marketing at AppNexus Europe
- James Booth, founder & group CEO at Rockabox
- Louisa Wong, chief commercial officer at Amnet Global
- Nigel Gwilliam, media & emerging technologies consultant, IPA
- Simon Halstead, director, Microsoft Advertising Exchange, EMEA at Microsoft
- Tim Irwin, chief operating officer at Maxus
- Amit Kotecha, head of marketing, Quantcast EMEA
- Stephen Chester, director of Data and Industry Programmes, Internet Advertising Bureau (IAB UK)
- Tim Gentry, global revenue director at Guardian News & Media
- James Brown, managing director at Rubicon Project
- Melina Jacovou, co-founder & CEO at Propel London Ltd
- Rupert Stains, European managing director at RadiumOne
- Julia Smith, independent consultant, digital trading consultancy and partner, The 614 Group
- Sammy Austin, head of programmatic at MoneySuperMarket
- Scott Moorhead, head of digital trading and commercial operations at Havas Media
- Jim Freeman, group sales and trading director (digital and print) at Telegraph Media Group