Huawei selects UDG United Digital Group to lead Western Europe digital marketing push


By John McCarthy, Opinion Editor

March 31, 2015 | 2 min read

Huawei has awarded United Digital Group (UDG) the position of its lead agency for digital marketing of Western Europe.

The digital marketing agency was granted the role by the Chinese tech giant to develop and implement the digital marketing strategy for a market growth in countries such as UK, Germany, France, Spain, Italy, Portugal, Belgium, the Netherlands, Ireland and Switzerland.

The agency will be responsible for giving the firm’s smartphones, accessories and wearables a push in Western Europe, after acquiring the contract following a competitive pitch.

Richard Ren, president of Huawei consumer business group (BG) Western Europe, said: “We have a clear vision: as one of the leading smartphone manufacturers in the world we aim to further grow in Europe and provide our customers with best products.

“We want to inspire the people by our great technological products like smartphones and wearables to enjoy the best ways of digital communications in today’s world anytime and anywhere. To develop an advanced brand strategy we asked renowned agencies to take part in our pitch. We are very glad that UDG become our partner and looking forward to a great cooperation.”

Jessica Peppel-Schulz, chief executive of UDG United Digital Group, added: “It is fantastic news for us to be the lead agency for digital marketing of such a renowned global brand like Huawei to support them with the development and implementation of a digital marketing strategy to further grow in Europe.

“This success is also confirmation of the excellent work of our agency and our employees. In lead for this budget and the whole UDG will be Tobias Schlösser and team at our Hamburg office.”

Among the products UDG United Digital Group will have to promote is the Huawei Ascend P7.


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