Havas Media Group has appointed Damien Marchi as global head of content.
Marchi brings over 15 years’ experience specialising in cross platform content production, commercialisation and marketing in TV and digital, across entertainment, drama and news. Leading digital adaptations for shows such as The X Factor, Got Talent, Idols (FreemantleMedia), Big Brother and Star Academy (Endemol). He has also worked with brands including RedBull, AirFrance, P&G and L’Oréal.
In 2006 Marchi won an Emmy Award whilst working for the production company Steampower in Paris on its interactive TV programme ‘Cult’, additionally he holds two Banff Awards (2010, 2011). Prior to joining Havas Marchi was a member Euronews’ executive committee, in charge of innovation and products and championing the digital transformation of the newsroom.
Dominique Delport, global managing director, Havas Media Group, commented: “Damien is a true all-rounded digital innovator. There is no doubt that he will help lead our teams through what will be an incredibly fast and interesting time for Havas and its clients in this space.”
Marchi added that despite its size and scale Havas “has not stopped it being an energetic and exciting to place to work. These two qualities will come handy as the global content market is at a turning point.”
“It’s an exciting time to be on the agency side – the historic meeting-place of stories, brands, platforms and producers. And with content at its core since its creation in 1835, Havas has all it takes to become the best of the industry,” he said.
In line with the Group’s ‘Havas’ Village’ approach Marchi will work closely with global chief executive officer of Havas Sports and Entertainment, Lucien Boyer, and Vin Farrell, global chief content officer for Havas Worldwide. His role is based in Paris, reporting directly to Delport.
The appointment follows the launch of Havas’ global music data alliance with Universal Music Group and the Group’s partnership with content marketing platform NewsCred.