Blinds specialist Thomas Sanderson selects The Market Creative for ‘conservatory care’ ad campaign

By Michael Feeley | Founder and chief exec

The Market Creative


The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

March 31, 2015 | 2 min read

Bespoke blinds specialist Thomas Sanderson has appointed The Market Creative to develop its latest advertising campaign.

The strategic brand and retail agency has been tasked with conceiving a ‘big brand idea’, which can be applied across all channels. In addition to a TV campaign, The Market Creative will be developing press and radio ads, direct mail and materials for events and exhibitions. The campaign is aimed at raising awareness of Thomas Sanderson’s conservatory valet service among new and existing customers.

The Market Creative first worked with Thomas Sanderson three years ago, producing idents for the company’s first TV sponsorship deal.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Natalie Thomas, marketing director at Thomas Sanderson, said: “It’s great to be working with The Market Creative team again. We know they understand our market, but we were looking for some new inspiration too, which they have delivered. We hope the campaign will both excite our existing customers and attract some new ones too.”

Sue Benson, managing director at The Market Creative, said: “We’re delighted to be reigniting our relationship with Thomas Sanderson. This is an interesting project as their conservatory care and cleaning services are an extension to their core proposition. The work will need to build on the brand that customers have grown to love, while expressing new services and challenging the notion that a window cleaner could do the same quality job.”

The Market Creative is based in Trafford Park, Manchester and works with clients including Silentnight, Sharps, Grafton Merchanting GB and Holt Lloyd International.

Content created with:


Industry insights

View all
Add your own content +