Ad of the Day: St John Ambulance - The Chokeables
This slot, which was created by BBH London for St John Ambulance and teaches parents how to stop babies from choking, was released in February.
It takes the Ad of the Day slot over a month later, upon today's news it has been credited with saving the lives of at least 36 children.
The animated ad features the voice talent of David Mitchel, Johnny Vegas, Sir John Hurt and David Walliams, each playing a memorable “small miscellaneous object”.
Si & Ad
Electric Theatre Collective