Digital experience agency Siteworx based in Reston, Virginia, has appointed Greg Johnston as executive creative director.
Previously, he served as executive creative director for Ogilvy Washington. In his new position, he will work with clients to help them redefine brand perceptions and extend their reach across new customer segments through creative storytelling that increases engagement and improves user experiences.
Johnson will also be building a team of people to support his execution plan.
Siteworx president and COO Ken Quaglio said: “Greg is a key senior hire who will help us further differentiate our services to new and existing clients by helping them reimagine their business model to compete more effectively through digital.”
He has worked on campaigns for Nike Apparel, Fox Television, and the NFL Players Association throughout his career.