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Puma agrees new brand partnership with the Italian Football Federation


By Stephen Lepitak, -

March 30, 2015 | 2 min read

Puma has announced a new partnership with the Italian Football Federation (FIGC) which will see it continue to operate as it’s lead partner and official technical supplier for all of its teams.

The agreement will see the two organisations work on a number of projects to develop the image, profile and commercial value of FIGC, while Puma will continue to have the exclusive Master License to manage the Federation’s assets globally.

Marketing investment will be allocated into youth development, women’s football and countering racism.

Björn Gulden, chief executive, Puma, commented: “Extending this long standing partnership with the FIGC is extremely important to Puma and is another key step towards our goal to become the Fastest Sport Brand in the World. The FIGC with all its heritage and class is a major ingredient in our football portfolio and there is a clear vision amongst their new senior management that we share and are enthusiastic to support. The coming years will see a deeper commitment from Puma to the FIGC and we see great commercial opportunity through a partnership that has continued to grow yet retains great potential.”

Carlo Tavecchio, president of the FIGC, added: “The partnership extension with Puma represents a very important result for the FIGC. It will bring benefit us greatly both in affirming our brand at an international level and because it will see both organizations committed to developing special projects. The FIGC has defined a 360 development plan that is effective across the National A Team to the youth teams, from women’s football to social responsibility projects. In addressing these ambitious plans, Puma will be a highly valued partner that we are proud to have with us for a long time.

Puma first partnered with Italian international football in 2003.

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